CASE STUDY: BRAND MINIMISATION
The minimalist effect trend in graphic design and advertising today is becoming more popular. The 'less is more' approach involves having just the right amount of graphics and nothing more. Mehmet Gozetlik has explored this theory with commercial packaging with some very interesting results. By removing the clutter, type and well known design elements the well know products appear more modern, clean, and create a bold statement. We already see this minimalist approach with Apple computers and their package design... who's next to adopt this 'under designed' approach which can actually be a more challenging process than over-designing?