Tuesday, February 16, 2016

Send me to Pause

Pause Fest is Australia’s pre-eminent digital festival. Their social channels have strong engagement and their community go to them because they live up to their claim “Find the content you can’t Google". Their big challenge every year is they need to sell tickets. We created the #sendmetopause campaign to take advantage of the engagement on their social channels, express the fun side of their brand and get their key target markets to progress from using Pause to educate themselves to actually purchasing a ticket. 






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