Wednesday, May 29, 2013

Latest Campaign - Mmmm Lekker


We are pleased to announcing a tasty new print campaign for people who ride bikes attractive. Created by Melbourne advertising agency, TheReactor, the campaign seeks Lekker’s new series Jordaan model bikes, available in colors that also promote good flavors, licorice, mint and blue heaven.

“Lekker is Dutch for tasty,” explains creative director, Nick Brown. “And the nature of the Vintage bicycles to send helped to thinking on the overall look and feel. Tintin Hedberg CI Melbourne is the essence of what we were after beautifully captured.” To add extra ‘Dutchness’ working copy was translated into Dutch and then translated back into English to help give it an ‘English
as a second language’ feeling.

The same technique is used in the copy above - in case you had not figured that out already :)

A special thanks to Vintage Garage in Collingwood for providing the amazing wardobe. www.vintagegarage.com.au



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