Wednesday, August 15, 2018

Be Fit Food X The Reactor

Be Fit Food, Australia’s ready-made weight loss healthy meal program, have appointed The Reactor as their lead agency for it’s national positioning and creative roll-out. Working with our group agency partner @straightoutdigital we will be developing new work for 2018/2019.


Sunday, August 5, 2018

Award School 2018

Congratulations to all students that recently completed Award School, especially our very own Creative Co-Ordinator, Eryn Crowl. Eryn has spent the last three months working on her folio and we’re proud of the clever thinking she showed throughout the process.

Check out her Award School folio below...


 








Tuesday, July 31, 2018

Retail is detail...

We were tasked by 2XU to build the hype around monthly product drops in their retail stores. We developed a number of highly successful ‘one-off’ campaigns built around the insight that athletes need to earn the right if they want to stand out. Want to see more? thereactor.com.au

Friday, July 27, 2018

We don't decorate women, we clothe them...

In a world that demands fast-fashion and women to dress a certain way, Esau Yori understands the modern woman stands for a statement. Esau Yori came to us looking for a brand direction that captured the essence of a woman’s intelligence and her intrigue. We crafted the brand's new creative strategy and developed a strong brand manifesto that spoke to dismantling the expectations that women dress a certain way.




Sunday, July 22, 2018

Through the seasons with GAZMAN

Working with their internal marketing team we have helped GAZMAN create seasonal, lifestyle driven, marketing campaigns that feature beautiful locations around Australia. 









Monday, July 9, 2018

What does travel mean to you?

In partnership with our friends at Undertow Media. We designed and developed a meme generator for Intrepid Travel that allows the user to customise travel images with graphic elements and personalised travel mantras that can be shared on social media – Asking the question, What does travel mean to you.









Super Good.

Built on the insight that young women don't want to have to work hard on their beauty and skin routine, Super Good shows how easy it is to look and feel good because all RAWW Cosmetics are infused with superfoods.








'DESIGN AT 40,000 FEET'

We developed the graphic design treatment featured in the pilots uniforms for Air New Zealand. The design drew inspiration from their national and international flight paths. Look out for it next time you're crossing the ditch.






Everything we do, we do for beer.

We gave 'Beer Deluxe' a new brand position, look & feel and campaign direction that helped them articulate to their target market why they were better than their competitors - Everything we do, we do for beer.








Sun, Salt, Sand & Sweat

Working with our group partner, Straight Out Digital, we developed a new look & feel, online creative and key brand assets for iconic fitness club ‘Brighton Baths' - Sun, Salt, Sand & Sweat.