Thursday, April 11, 2019


Our latest for @Lilybod featuring @sarahaburns via @chadwickmodels - Shot by @chris_daile / hair & makeup by @juliagreen_makeup / styling by @de_mina_stylist (All @'s via Instagram)

Monday, March 25, 2019

Your People Works for HR3.

When you just need your software to cut out the crap at work, talk to our client HR3. We helped them refresWhen you just need your software to cut out the crap at work, talk to our client HR3. We helped them refresh their brand, showing their clients that the real benefit of their product is less.

Thursday, March 21, 2019


For the 6th straight year we have been named a ‘HOT AGENCY’ by Campaign Brief. 🔥 #onfire

Wednesday, October 31, 2018

Getting summer ready...

...with our latest work for Jay jays - Shot on location in Sydney by Tim Swallow.


Wednesday, October 24, 2018

Positioning for ESAU YORI

‘We don’t decorate women, we clothe them’ - Our positioning for ESAU YORI featured on their brand book for the recently launched Renaissance Collection.

Sunday, October 14, 2018

Momento Mori

Congratulations to all who exhibited at BSIDE gallery in Fitzroy for the ‘Momento Mori’ exhibition by Badlands Brand, especially The Reactors very own Graphic Designer, Missi Powell. Want to view the featured work? Check out @badlandsbrand on Facebook for the full online catalogue.

Tuesday, October 9, 2018

We Be Roll'n for Bowls Victoria.

We had a cracker of a day on location with the awesome team from Treehouse Studios shooting our launch spot celebrating ‘Bowls Month’ for Bowls Victoria #weberolln

View the spot here:

Monday, September 17, 2018

Bowling With Bowls Victoria.

We are excited to announce that we have been appointed by Bowls Victoria to work on their latest advertising and creative campaign celebrating all things lawn bowls for ‘Bowls Month’. Shooting wrapped last week and we are now deep in edit with the team at Treehouse Studios - new work coming soon.

Monday, August 27, 2018

Happy Melon.

Working with the team from the very beginning, we created the name, positioning and branding for Happy Melon - A Yoga, Pilates and Fitness studio with mindfulness at its heart. 

Wednesday, August 15, 2018

Be Fit Food X The Reactor

Be Fit Food, Australia’s ready-made weight loss healthy meal program, have appointed The Reactor as their lead agency for it’s national positioning and creative roll-out. Working with our group agency partner @straightoutdigital we will be developing new work for 2018/2019.

Sunday, August 5, 2018

Award School 2018

Congratulations to all students that recently completed Award School, especially our very own Creative Co-Ordinator, Eryn Crowl. Eryn has spent the last three months working on her folio and we’re proud of the clever thinking she showed throughout the process.

Check out her Award School folio below...


Tuesday, July 31, 2018

Retail is detail...

We were tasked by 2XU to build the hype around monthly product drops in their retail stores. We developed a number of highly successful ‘one-off’ campaigns built around the insight that athletes need to earn the right if they want to stand out. Want to see more?