We Don't Do Beige

We Don't Do Beige

Monday, February 20, 2017


We’re pretty pumped that our work has once again put us deep in the Hot Zone for Campaign Brief’s Hot & Cold Chart for 2017. #hot

Monday, August 29, 2016


We are proud to be a part of ADMA Creative School for 2016. For the next 2 months groups of aspiring Art Directors and Copywriters will be coming into The Reactor for weekly mentoring sessions. Good luck and all the best to this years students. For more information visit https://www.adma.com.au

Monday, May 30, 2016

NEWS: Welcome Mossimo

We have been head down working with the team at Mossimo and are very excited to be launching Summer in the coming months.

Thursday, May 26, 2016

More Betterness

Get your daily dose of 'More Betterness' with our latest TVC for Vital Greens.

Tuesday, May 24, 2016

NEW CLIENT: Elwood Apparel.

We have been busy working with the team at Elwood Apparel and are very excited to be launching all our hard work in the coming months. Stay tuned.

NEW CLIENT: Cartoon Network X Haven

Through our friends at Haven Licensing we welcome Cartoon Network. Our task? To develop and produce branded content that supports their collaborators and loyal partner retailers.

Wednesday, March 23, 2016

We are HOT!

For the 5th year in a row, The Reactor has been named by Campaign Brief as a HOT agency in their 'Agency of the year' issue. How did we become seen as one of the most creative independent agencies in Melbourne? Check out our website and find out. www.thereactor.com.au

Tuesday, February 16, 2016

Get ready to scramble.

The Holden Scramble, Australia’s biggest amateur golf tournament is celebrating its 25th year in 2016. With over 950,000 players competing in 10,000 events, this year’s campaign needed something big.
The Reactor created the new 25th anniversary logo and developed the surrealistic illustrative style in conjunction with our friends at Hell Studios. It will be seen in all Golf Clubs across the nation and in print and digital advertising.

Send me to Pause

Pause Fest is Australia’s pre-eminent digital festival. Their social channels have strong engagement and their community go to them because they live up to their claim “Find the content you can’t Google". Their big challenge every year is they need to sell tickets. We created the #sendmetopause campaign to take advantage of the engagement on their social channels, express the fun side of their brand and get their key target markets to progress from using Pause to educate themselves to actually purchasing a ticket. 

Thursday, January 21, 2016

Nice coat...

Our latest work for Hell Studios and their photographer Tom Franks. A promotional piece showcasing photography, retouching, typography and concept development.

Wednesday, December 9, 2015

1 more sleep...

Andy Warhol + Ai Weiwei at the NGV.

Tuesday, December 1, 2015


Congratulations to Jason Day for winning The Reactor designed Greg Norman Medal.


The PGA Championship - Where everyone plays.
A new look and positioning for the Australian PGA Championships which showcases that it is not only a golf tournament but a family friendly event with activities for all.

See more at www.thereactor.com.au

Wednesday, November 25, 2015


Enjoying a cup of coffee with our latest for Gazman. See more at thereactor.com.au

Tuesday, November 17, 2015

Getting Social with Vital Greens.

For your daily dose of 'more betterness' Follow Vital Greens on instagram @vitalgreens

Retail + Fashion

At ACMI for the WGSN Futures Summit http://www.thereactor.com.au


Our latest radio spot for Harmony has picked up a best ad. See more http://www.bestadsontv.com

Tuesday, November 3, 2015


Congratulations to the graduating class of ADMA Creative School and to Sheena Jamieson who was awarded top honours for 2015.
The Reactor is looking forward to continuing the relationship with ADMA and being apart of next years ADMA Creative School where we mentor the next wave of Australian creatives.

Thursday, October 29, 2015


CHECKING OUT VR from HTC, OCULUS & SAMSUNG thanks to Stefan and the team from Virtual Reality Ventures for the great demo. For more information visit www.virtualrealityventures.com.au

Tuesday, October 20, 2015


New work online now at www.thereactor.com.au


With all the talk about the soon to be released Star Wars: The Force Awakens, we thought we would take a quick look back at the movie posters that have advertised the franchise since the release of Star Wars: A New Hope, in 1977.

Wednesday, October 7, 2015


Photographer Thom Rigney has been on tour throughout Japan with camera in hand capturing Osaka and beyond. See more from Thom and his journey of amazing street photography at https://www.facebook.com/thom.rigney 

Tuesday, October 6, 2015


Our latest campaign for Harmony includes print, online, outdoor and radio.

Sunday, October 4, 2015


Today the PGA of Australia launched the Greg Norman Medal - Australia's highest golf accolade. Designed by The Reactor, the medal will be awarded at the end of each season to the best professional male or female golfer. Who will win it this year?